Off page Optimization

Off page Optimization:

The main role of seo is off page optimization it get more traffic towards your site to get high rankings. To get our off page optimization under control?

1.        To get more backlinks to our site which is having high page rank?

2.        The backlinks will be high quality, then only search engines will how popular our site is when compared with the similar sites of our product.  

    Basics:

1.    Writing the articles, which are related to our keywords and placing anchor text to at least one keyword.

2.    Submitting url to the top web directories.

3.    And reciprocal links (means placing the our link in their site and their link in our site) are also to be placed that also gets traffic to your site.

     

Positive Offpage factors:

• Page Rank: It is based on number of quality of backlinks which is having page rank greater than four.
• Total incoming backlinks and history of those links weather its good or bad and page rank is high or not.
• Anchor Text:

1.       Age of link
2.       Frequency of change of anchor text is not good
3.       Popularity of referring pages in the site
4.       Keyword density of referring page
5.       HTML title of referring page should be same or different

• Linking from expert sites by the image map link or javascript link etc…
• Directories listing will help you to get top your sites in search engine based on the category we will submit our sites there is no such category we will go for dmoz directory it will helps you to which category you may submit.
• Site age stability the old age site will get more valuable by search engines and having high quality
• Site metrics – user behavior:

1.       Site traffic
2.        Referred by the other sites
3.       Keyword search used to find you

·        Page metrics – user behavior:

1. Page traffic will find by number of visitors coming to site
2. How many are often to click the page
3. Time spent by the visitor in site
4. In google point of view user will bookmark the page. It is good to search engine.
5. In google point of view bookmark add/removal frequencyis important. It is good for search engines.

·        Domain owner behavior:

1.  Domain Registration Time: register for 5years ,google knows your serious.
2. Are associated sites legitimate, no spam, ownership,etc.

  Negative Offpage factors:

• Traffic Buying is not the quality traffic, with low conversion rate. Some provides traffic for traffic’s sake may be considered “bad neighborhoods”.
• Temporary link analysis is just one of the sandbox factors.
• At least one backlink to you when google searches to your site.
• Link Buying: Google hates link-buying, because it corrupts their PR model in the worst way possible.
  1. Does your page have links it really doesn't merit?
  2. Did you get tons of links in a short time period?
  3. Do you have links from high-PR, unrelated sites?
• Clocking means presenting the one webpage to the search engine spider, and another webpage to everybody else.