SEO Definition:

Search engine optimization is a process of increasing the traffic by (free directory submission) the number of visitors to a website by ranking high in the search results of a search engine. A web site ranks higher in the results of a search engine, the greater the chance the site will be visited by more number of user.Every Internet user can’t click pages of pages of search results,so where a site ranks high in search results it directs more traffic toward the site.

Search Engine Optimization(SEO):                                              

 

Seo is the way to get a web site more and quality traffic  to your site from search engine via un-paid or more no.of visitors to your site("organic" or "algorithmic") search result as opposed to search engine marketing (SEM) which deals with paid inclusion. If the site may appears earlier in the search list, the more visitors will visit the site through search engine. Firstly SEO may target different kinds of search, local search, video search and industry-specific vertical search engines. This may give your website web presence. Based on Internet marketing strategy, First of all seo analyses what keyword people are searching for and how search engine works. Optimizing a website means first we may edit the content related to keywords and HTML, associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

                                       

                                      

A Keyword based on client requirement we may optimize by industry consultants, and by freelancers who may perform SEO services by home. SEO as a stand-alone service to get your site in top rankings or as a part of a broader marketing campaign. We may do changes to the HTML code of our site then only SEO be effective, SEO tactics may be incorporated into web site development and design. We may optimize web site designs, menus, content management systems, images, videos, shopping carts, and other elements to make “search engine friendly". 


There are different methods in seo they are

1. Keyword Research
2. On page optimization
3. Off page optimization